Taste the Rainbow
Thank you Doritos for supporting the LGBTQ community!! What a colorful and powerful statement you have created. It will never be forgotten! We love seeing a major brand, supporting our community in such a huge, marketable way. We will keep Doritos in our house now for LIFE. Thank you for creating a fun snack that we can share and promote our LGBT culture.
The It Gets Better and Doritos teamed up to created Doritos Rainbows. Doritos Rainbows are a limited-edition version of its Cool Ranch flavored tortilla chips to show the chipmaker’s support of the LGBT community. The chips come in shades of green, blue, purple, red, and orange inspired by colors of the Pride flag (or, perhaps, Skittles’ “taste the rainbow” tagline).
“There’s nothing bolder than being yourself,” the company declares on the package.
Huge congrats on a very successful campaign! Thank you to everyone that brought the limited-edition chips because they are completely sold out. Cheers to you Doritos and to the It Gets Better Campaign!